This concept is a marketing strategy for the Goodnature brand. GEONAT is a 3D terrain puzzle that is received with any purchase of a Goodnature product. The terrain represented by the puzzle is the exact replica of the certain region where the product was brought in NZ. The concept is aimed to encourage children to learn about New Zealand's native species and conservation efforts. This would inspire them to help with the problem of biodiversity decline. Once all the regions are collected a whole map of NZ is created and can be revealed as a decoration or be used as a giant puzzle.

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